Capstone Labs offers Search Engine Optimization(SEO) or Search Engine Marketing (SEM) and Content Auditing services to ensure our clients websites perform correctly and are inviting to search engines.
Our SEO/SEM programs are customized to meet your business goals. At Capstone Labs we break the tasks of SEO into distinct aspects and then further refine each of these to provide our clients the ability to choose those elements that they wish to focus.
The Four (4) Elements that forms the basis of our SEO/SEM are (click each below for more details):
Site Audits and Site Validation services
We understand that in today's hectic business environment, that every business small or large is required to stay focused on delivering your products and services to your clients. This focus unfortunately at times comes at the expense of ensuring your website is performing at it's best.
Website design standards change and Government Laws (ADA, Section 508 and others) on Accessibility are being updated to ensure everyone has equal access to the internet and content on it. Add to that, the fact that as websites get larger maintaining the content and ensuring everything is working correctly becomes extremely complex and time consulting endeavor, this is where Capstone Labs can assist. Over the years we have used and developed numerous site audit techniques to ensure that your website is continually monitored and in correct working order. See our Web Services for more details on Site Validations.
While not exactly Search Engine Optimization or Marketing this service provides our clients a baseline to evaluate and track results from SEO/SEM decisions. This also allows us to decide on Search Engine Marketing strategy that agrees with the client’s business objectives and budgetary constraints.
Organic Indexing Optimization
Organic Indexing Optimization is the process of improving the volume and quality of traffic to a web site from search engines via content generated search results. Studies have shown that these search listings are clicked on more often than the sponsored links and why it is so crucial that companies optimize their websites.
Content Management and Editing
The content on the website is the determining factor on how Search Engines Index your site, it is also the measure if a users stays at the website or goes on to the next website. Therefore, updating and managing your web content becomes a crucial element in ensuring your site stands out among the rest. At Capstone Labs, we can assist you first in ensuring your content meets the requirements to be inviting to search engines and then also assist in making sure you content is being updated (see our web services or web development for more details on content management).
If you have an existing site or looking to create one, Capstone Labs can assist you in ensuring your site has a solid foundation, is maintained and friendly to search engines.
Contact us today so we can help you with your search, content, website design or web development needs.